LUXURY-WORLD
by Yvon Le Gall
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JANUARY 10 – THE DIGITAL IQ INDEX 2009
(15/01/2010
publié dans : Luxury and Internet
)
Ranking the digital competences of luxury brands In 2009, in order to communicate with a new generation of customers and to generate growing online sales, most of the luxury brands controlled ... -
DECEMBER 09 – HERMES LAUNCHES A NEW BRAND IN CHINA
(22/12/2009
publié dans : Companies
)
The French house announces Shang Xia, a new luxury brand in China Paris December 21 – Patrick Thomas, Head of Hermès International unveiled that the French luxury brand is about to launch a new ... -
DECEMBER 09 – eCOMMERCE: A CHARTER AGAINST COUNTERFEITING
(21/12/2009
publié dans : Fight against counterfeiting
)
French professional federations, brands and internet operators signed a code of ethic to fight against counterfeiting Paris December 16 – Christine Lagarde, Minister of Economy and Industry ... -
DECEMBER 09 - MICHAEL STIPE ENDORSES MARTIN MARGIELA
(16/12/2009
publié dans : Celebrity endorsement
)
Maison Martin Margiela uses Michael Stipe as celebrity collaboration The avant-garde label Maison Martin Margiela (MMM) is known for not using the usual marketing tricks of the other fashion ... -
DECEMBER 09 - LACROIX STOPS COUTURE AND READY-TO-WEAR
(01/12/2009
publié dans : Companies
)
Paris – The commercial court decided to implement the recovery plan of the shareholder Falic Group Six months after the fashion house Christian Lacroix filed for bankruptcy, the commercial court ... -
NOVEMBER 09 – LOUIS VUITTON UNVEILED A FIRST JEWELRY COLLECTION
(19/11/2009
publié dans : Brand stretching
)
Lorenz Bäumer makes Vuitton shine PARIS – In October, the French company Louis Vuitton introduced its first high jewelry collection called “L’âme du Voyage”, created by Lorenz Bäumer. The 43-year ... -
OCTOBER 09 – NEW BLOOD FOR OLD BRANDS
(04/11/2009
publié dans : Markets & perspectives
)
French brand Madeleine Vionnet is back on stage with Italian funds PARIS - Bought last February by Matteo Marzotto, former chairman of the Valentino Fashion Group, the Madeleine Vionnet fashion ... -
OCTOBER 09 - YAMAMOTO FILES FOR BANKRUPTCY
(19/10/2009
publié dans : Companies
)
Oct 9: Japanese fashion designer Yohji Yamamoto files for bankruptcy protection TOKYO (AP) Japanese fashion design house Yohji Yamamoto says it has filed for bankruptcy protection. The company ... -
SEPTEMBER 09 - NEW BALANCE SUED LOUIS VUITTON FOR CROSSING THE LINE BETWEEN INSPIRATION AND COPYRIGHT INFRINGEMENT
(13/10/2009
publié dans : Fight against counterfeiting
)
Sept 2009: The Boston Herald revealed that New Balance Athletic Shoe Inc. is accusing Louis Vuitton of copying the design of the best-selling 574 sneaker. New balance sued Vuitton According to the ... -
SEPTEMBER 09 - GULF INVESTORS TO RESCUE CHRISTIAN LACROIX FASHION HOUSE
(25/09/2009
publié dans : Companies
)
Paris – A new bidder created the surprise this week by announcing an offering to takeover the French fashion house After a 22 years loss-making business and a negative result of 10 million euros ... -
SEPTEMBER 09 - TAG HEUER TARGETS HIGH-END MOBILE PHONES
(14/09/2009
publié dans : Brand stretching
)
This subsidiary of LVMH wants to make inroads into the market of mobile phones above 3000 euros MERIDIIST MERIDIIST MERIDIIST MERIDIIST MERIDIIS MERIDIIST MERIDIIST In June, Tag Heuer presented in ... -
AUGUST 09 - UNITED NATIONS INITIATIVE AGAINST COUNTERFEITING
(28/08/2009
publié dans : Fight against counterfeiting
)
A permanent observatory and a data bank to trace and track market’s products On August 26th, UNICRI, the United Nations Interregional Crime and Justice Research Institute announced the creation of ... -
AUGUST 09 - ESCADA: THE BEAUTIFUL FALL
(17/08/2009
publié dans : Companies
)
Escada goes bankrupt On August 13th, the German company Escada AG filed for bankruptcy in Munich local court. This was the conclusion of months of financial negotiations as the company market ... -
JULY 09 - THE COST OF BEING EXTREMELY WEALTHY
(28/07/2009
publié dans : Markets & perspectives
)
History In 1976, the famous Forbes magazine created a barometer of economic forces at the top end of the market. This Cost of Living Extremely Well Index (CLEWI) is based on a selection of 42 ... -
APRIL 09 – EBAY CLAIMED TO HAVE TAKEN MEASURES AGAINST COUNTERFEITING
(11/06/2009
publié dans : Fight against counterfeiting
)
History ebay counterfeit 2008 was an “Annus Horribilis” for eBay which was condemned by a French court and obliged to pay 38.6 millions euros to LVMH, the famous luxury French group. LVMH charged ... -
JUIN 09 - CHRISTIAN LACROIX: L'ARLESIENNE EN REDRESSEMENT JUDICIAIRE
(03/06/2009
publié dans : Companies
)
La maison Christian Lacroix, une des dernières maisons de haute couture française, vient d’être placée ce jour en redressement judiciaire par le tribunal de commerce de Paris, a indiqué Me Simon ... -
APRIL 09 - BASELWORLD 2009 BOOSTS THE GLOBAL WATCH AND JEWELLERY INDUSTRY
(02/06/2009
publié dans : Markets & perspectives
)
After eight successful days, BASELWORLD 2009 closed its doors today, once again reaffirming its position as the leading international watch and jewellery trade show. On a site covering ... -
MARCH 09 - EUROPE AT WAR AGAINST COUNTERFEITING
(06/05/2009
publié dans : Fight against counterfeiting
)
On March 16 and 17, the EU Council adopted a new action plan for European customs in order to fight against counterfeit. As forgery impacts all industries, this plan objectives are “to protect ... -
MARS 09 - HORLOGERIE: LES CHIFFRES CLE 2008
(29/04/2009
publié dans : Markets & perspectives
)
IntroductionCet article reprend des tableaux de chiffres extraits du dossier de presse du comité FRANCECLAT*, paru en février 2009. Chaque tableau fait l'objet d'une courte analyse qui permet de ... -
DECEMBRE 08 - CONTRACTION DU SECTEUR DU LUXE EN 2009
(30/12/2008
publié dans : Markets & perspectives
)
L'article suivant paru dans Le Journal des Finances du 16 décembre 2008 décrit un marché du luxe en contraction pour 2008 et 2009. Des banques d'affaires telles que JP Morgan prévoient une baisse ...
Présentation
- : Yvon Le Gall's blog
- : This blog contains marketing information related to luxury brand development. It also contains analysis regarding specific topics of the luxury industry such as e-commerce or CRM. Last but not least, some sector-based studies are posted in this blog with sometimes a focus on specific companies.
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Liste d'articles
- JANUARY 10 – THE DIGITAL IQ INDEX 2009
- DECEMBER 09 – HERMES LAUNCHES A NEW BRAND IN CHINA
- DECEMBER 09 – eCOMMERCE: A CHARTER AGAINST COUNTERFEITING
- DECEMBER 09 - MICHAEL STIPE ENDORSES MARTIN MARGIELA
- DECEMBER 09 - LACROIX STOPS COUTURE AND READY-TO-WEAR
- NOVEMBER 09 – LOUIS VUITTON UNVEILED A FIRST JEWELRY COLLECTION
- OCTOBER 09 – NEW BLOOD FOR OLD BRANDS
- OCTOBER 09 - YAMAMOTO FILES FOR BANKRUPTCY
- SEPTEMBER 09 - NEW BALANCE SUED LOUIS VUITTON FOR CROSSING THE LINE BETWEEN INSPIRATION AND COPYRIGHT INFRINGEMENT
- SEPTEMBER 09 - GULF INVESTORS TO RESCUE CHRISTIAN LACROIX FASHION HOUSE
Rechercher
Catégories
- Luxury and Internet (1)
- Markets & perspectives (5)
- Fight against counterfeiting (5)
- Companies (6)
- Brand stretching (2)
- Celebrity endorsement (1)
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Profil
- : Yvon Le Gall
-
- : Voyages Mode Design Marketing Architecture
- : http://www.linkedin.com/in/yvonlegall