<![CDATA[Yvon Le Gall's blog]]> http://www.luxury-world.org/ This blog contains marketing information related to luxury brand development. It also contains analysis regarding specific topics of the luxury industry such as e-commerce or CRM. Last but not least, some sector-based studies are posted in this blog with sometimes a focus on specific companies. fr http://fdata.over-blog.net/1/75/13/47/avatar-blog-1031800904-tmpphpF0yDRP.jpg <![CDATA[Yvon Le Gall's blog]]> http://www.luxury-world.org/ Wed, 03 Feb 2010 00:54:17 +0100 Wed, 03 Feb 2010 00:54:17 +0100 Over-blog.com RSS 2.0 Engine Copyright 2010, Yvon Le Gall Marketing http://www.rssboard.org/rss-specification/ <![CDATA[JANUARY 10 – THE DIGITAL IQ INDEX 2009]]> http://www.luxury-world.org/article-january-10-the-digital-iq-index-2009-42965849.html IQ-Index3.jpg

Ranking the digital competences of luxury brands

In 2009, in order to communicate with a new generation of customers and to generate growing online sales, most of the luxury brands controlled their presence on the web by purchasing keywords, built e-commerce platforms and started to[...]

]]> Fri, 15 Jan 2010 03:32:00 +0100 http://www.luxury-world.org/article-january-10-the-digital-iq-index-2009-42965849.html Luxury and Internet http://www.luxury-world.org/article-january-10-the-digital-iq-index-2009-42965849-comments.html#anchorComment <![CDATA[DECEMBER 09 – HERMES LAUNCHES A NEW BRAND IN CHINA]]> http://www.luxury-world.org/article-december-09-hermes-launches-a-new-brand-in-china-41642046.html Hermes.jpg

The French house announces Shang Xia, a new luxury brand in China

Paris December 21 – Patrick Thomas, Head of Hermès International unveiled that the French luxury brand is about to launch a new label called “Shang Xia” which literally means upside-down (source la Tribune and[...]

]]> Tue, 22 Dec 2009 15:25:00 +0100 http://www.luxury-world.org/article-december-09-hermes-launches-a-new-brand-in-china-41642046.html Companies http://www.luxury-world.org/article-december-09-hermes-launches-a-new-brand-in-china-41642046-comments.html#anchorComment <![CDATA[DECEMBER 09 – eCOMMERCE: A CHARTER AGAINST COUNTERFEITING]]> http://www.luxury-world.org/article-december-09-ecommerce-a-charter-against-counterfeiting-41556794.html Fake-copie-1.jpg

French professional federations, brands and internet operators signed a code of ethic to fight against counterfeiting

Paris December 16 – Christine Lagarde, Minister of Economy and Industry unveiled today a charter for the fight against counterfeiting. In this text, owners of[...]

]]> Mon, 21 Dec 2009 04:21:00 +0100 http://www.luxury-world.org/article-december-09-ecommerce-a-charter-against-counterfeiting-41556794.html Fight against counterfeiting http://www.luxury-world.org/article-december-09-ecommerce-a-charter-against-counterfeiting-41556794-comments.html#anchorComment <![CDATA[DECEMBER 09 - MICHAEL STIPE ENDORSES MARTIN MARGIELA]]> http://www.luxury-world.org/article-december-2009-michael-stipe-endorses-martin-margiela-41248235.html Stipe Margiela7

Maison Martin Margiela uses Michael Stipe as celebrity collaboration

The avant-garde label Maison Martin Margiela (MMM) is known for not using the usual marketing tricks of the other fashion brands. This is why this collaboration with Michael Stipe, lead vocalist of the 90’s rock band[...]

]]> Wed, 16 Dec 2009 01:13:00 +0100 http://www.luxury-world.org/article-december-2009-michael-stipe-endorses-martin-margiela-41248235.html Celebrity endorsement http://www.luxury-world.org/article-december-2009-michael-stipe-endorses-martin-margiela-41248235-comments.html#anchorComment <![CDATA[DECEMBER 09 - LACROIX STOPS COUTURE AND READY-TO-WEAR]]> http://www.luxury-world.org/article-december-2009-lacroix-stops-couture-and-ready-to-wear-40405474.html


Paris – The commercial court decided to implement the recovery plan of the shareholder Falic Group

Six months after the fashion house Christian Lacroix filed for bankruptcy, the commercial court of Paris decided today (1/12/09) to implement the recovery plan proposed by the current[...]

]]> Tue, 01 Dec 2009 21:45:00 +0100 http://www.luxury-world.org/article-december-2009-lacroix-stops-couture-and-ready-to-wear-40405474.html Companies http://www.luxury-world.org/article-december-2009-lacroix-stops-couture-and-ready-to-wear-40405474-comments.html#anchorComment <![CDATA[NOVEMBER 09 – LOUIS VUITTON UNVEILED A FIRST JEWELRY COLLECTION]]> http://www.luxury-world.org/article-november-2009-louis-vuitton-unveiled-a-first-jewelry-collection-39658799.html VuittonJewel3



Lorenz Bäumer makes Vuitton shine

PARIS – In October, the French company Louis Vuitton introduced its first high jewelry collection called “L’âme du Voyage”, created by Lorenz Bäumer. The 43-year old French-German designer is not exactly a new kid on the block: he had been creating[...]

]]> Thu, 19 Nov 2009 13:52:00 +0100 http://www.luxury-world.org/article-november-2009-louis-vuitton-unveiled-a-first-jewelry-collection-39658799.html Brand stretching http://www.luxury-world.org/article-november-2009-louis-vuitton-unveiled-a-first-jewelry-collection-39658799-comments.html#anchorComment <![CDATA[OCTOBER 09 – NEW BLOOD FOR OLD BRANDS]]> http://www.luxury-world.org/article-october-2009-new-blood-for-old-brand-38758225.html


French brand Madeleine Vionnet is back on stage with Italian funds

PARIS - Bought last February by Matteo Marzotto, former chairman of the Valentino Fashion Group, the Madeleine Vionnet fashion house introduced on Oct 2 the 2010 spring-summer collection, at the Musée de l’Homme, in[...]


]]> Wed, 04 Nov 2009 15:04:00 +0100 http://www.luxury-world.org/article-october-2009-new-blood-for-old-brand-38758225.html Markets & perspectives http://www.luxury-world.org/article-october-2009-new-blood-for-old-brand-38758225-comments.html#anchorComment <![CDATA[OCTOBER 09 - YAMAMOTO FILES FOR BANKRUPTCY]]> http://www.luxury-world.org/article-october-2009-yamamoto-files-for-bankruptcy-37839157.html



Oct 9: Japanese fashion designer Yohji Yamamoto files for bankruptcy protection

TOKYO (AP) Japanese fashion design house Yohji Yamamoto says it has filed for bankruptcy protection. The company said its sales had been battered by sluggish demand amid the global economic slowdown with[...]






]]> Mon, 19 Oct 2009 22:43:00 +0200 http://www.luxury-world.org/article-october-2009-yamamoto-files-for-bankruptcy-37839157.html Companies http://www.luxury-world.org/article-october-2009-yamamoto-files-for-bankruptcy-37839157-comments.html#anchorComment <![CDATA[SEPTEMBER 09 - NEW BALANCE SUED LOUIS VUITTON FOR CROSSING THE LINE BETWEEN INSPIRATION AND COPYRIGHT INFRINGEMENT]]> http://www.luxury-world.org/article-september-2009-new-balance-athletic-shoe-inc-sued-louis-vuitton-for-crossing-the-line-between-inspiration-and-copyright-infringement--37466687.html New Balance vs Minstrel



Sept 2009: The Boston Herald revealed that New Balance Athletic Shoe Inc. is accusing Louis Vuitton of copying the design of the best-selling 574 sneaker.

New balance sued Vuitton

According to the lawsuit filed in the US District Court in Boston, New Balance alleges that the luxury[...]




]]> Tue, 13 Oct 2009 16:04:00 +0200 http://www.luxury-world.org/article-september-2009-new-balance-athletic-shoe-inc-sued-louis-vuitton-for-crossing-the-line-between-inspiration-and-copyright-infringement--37466687.html Fight against counterfeiting http://www.luxury-world.org/article-september-2009-new-balance-athletic-shoe-inc-sued-louis-vuitton-for-crossing-the-line-between-inspiration-and-copyright-infringement--37466687-comments.html#anchorComment <![CDATA[SEPTEMBER 09 - GULF INVESTORS TO RESCUE CHRISTIAN LACROIX FASHION HOUSE]]> http://www.luxury-world.org/article-36489717.html



Paris – A new bidder created the surprise this week by announcing an offering to takeover the French fashion house

After a 22 years loss-making business and a negative result of 10 million euros ($14.3 million) in 2008, the French fashion house Christian Lacroix filed for[...]



]]> Fri, 25 Sep 2009 02:39:00 +0200 http://www.luxury-world.org/article-36489717.html Companies http://www.luxury-world.org/article-36489717-6.html#anchorComment